Privacy Policy
Last updated: July 10, 2026
BusinessNameSearch.us is operated by Startupsole LLC. We are an independent information service, not a law firm and not affiliated with any state or federal government agency. This page explains what happens to the information that passes through the site.
The names you search
When you run a name check, the state you selected and the business name you typed are sent to our server and forwarded to a third-party availability provider to query state records. We do not build profiles of your searches, and we strip search terms from the page URLs reported to analytics. Searched names are processed to answer your query and for short-lived operational logging, not stored as a marketing dataset.
Analytics
We use Google Analytics 4 to understand aggregate usage: which pages are visited and whether the checker succeeds or fails. Analytics events record the state being searched and the outcome type (available, taken, unverified); they do not include the business name you entered. You can block analytics with standard browser tools and the site works unchanged.
Affiliate disclosure
Some links on this site are affiliate links, marked as sponsored where they appear. If
you follow one (for example, "Start your LLC with this name") and purchase a formation
service, Startupsole LLC may earn a commission at no additional cost to you. Affiliate
links pass through our own /go/ redirect, which attaches an anonymous
tracking reference so the partner can attribute the sale. Affiliate relationships never
change a search result: the official state database link stays primary on every result
we show, whether or not an affiliate link appears beside it.
Advertising click identifiers
If you arrive from a Google Ads campaign, Google appends a click identifier (such as
gclid) to the landing URL. We keep that identifier in your browser's
session storage for the duration of your visit and forward it only when you use an
affiliate link, so the referral can be attributed to the ad. It is discarded when your
session ends.
Cookies and storage
The site itself sets no tracking cookies. Google Analytics, when active, sets its own cookies under Google's policies. Session storage is used only for the advertising click identifier described above.
Hosting and request logs
The site is served by Cloudflare. Like any web host, Cloudflare processes your IP address and request details to deliver pages and to protect against attacks and abuse. That processing is Cloudflare's, under Cloudflare's own privacy terms.
Three kinds of request reach this site's own code instead of a stored page: the name check and the affiliate redirect described above, and any address that matches no page. Cloudflare writes a record of those requests into our account, keeps it for up to 7 days, then deletes it. The record holds the address requested, the browser's user agent string, the network the request came from, the IP address, and any cookie the browser sends with it. It does not hold the business name you typed, which travels in the body of the request and is not recorded. We read it for one purpose: to tell automated crawlers apart from readers on the affiliate links, because the affiliate network reports a click without any of that detail. It is not tied to a name, not used to build a profile, and not shared. Ordinary page views are served from Cloudflare's storage without reaching that code, and leave no such record.
Third-party services
- Availability provider: receives the state and name you search to query state records.
- Google Analytics: aggregate usage measurement.
- Awin: affiliate network that processes referral attribution when you use an affiliate link.
- Cloudflare: hosts and serves the site; see Hosting and request logs above for what is kept and for how long.
Your choices
You can use every feature of this site without creating an account. Blocking analytics or declining to use affiliate links does not reduce functionality. For questions about this policy or data handling, contact Startupsole LLC through the address published in our partner network profiles.